Privacy Policy
Last updated: January 15, 2026
1. Introduction
Valerio Advisory S.A.S. (hereinafter "Valerio Advisory", "we" or "the company"), identified with Tax ID (NIT) 901.567.234-8, domiciled at Carrera 7 No. 71-52, Tower B, Office 1204, Bogotá D.C., Colombia, is committed to protecting the privacy and personal data of users of our website valerioadvisory.com.
This Privacy Policy describes how we collect, use, store, and protect your personal information in accordance with Law 1581 of 2012 (Personal Data Protection Law), Decree 1377 of 2013, and other current regulations in the Republic of Colombia.
2. Information We Collect
We collect information that you voluntarily provide through our contact forms:
- Full name
- Email address
- Content of your messages or inquiries
Additionally, our website may automatically collect technical information such as your IP address, browser type, operating system, pages visited, and time spent on the site through the use of cookies and similar technologies.
3. Purpose of Data Processing
The personal data we collect will be used exclusively for the following purposes:
- Responding to your inquiries and requests for educational information.
- Sending educational content about family financial planning, budgeting, and saving.
- Improving the quality of our content and the browsing experience on our website.
- Complying with legal and regulatory obligations applicable in Colombia.
- Preparing anonymous statistics about the use of our website.
4. Legal Basis for Processing
The processing of your personal data is based on:
- Your prior, express, and informed consent when submitting forms on our website.
- Compliance with legal obligations under Colombian regulations.
- Valerio Advisory's legitimate interest in providing quality educational content.
In accordance with Article 9 of Law 1581 of 2012, you may revoke your consent at any time by contacting us through the channels indicated in this policy.
5. Data Sharing
Valerio Advisory does not sell, rent, or share your personal data with third parties for commercial purposes. Your data may be shared only in the following cases:
- With technology service providers who assist us in operating the website, under confidentiality agreements.
- When required by Colombian judicial or administrative authorities in accordance with the law.
- To protect the rights, property, or safety of Valerio Advisory, its users, or the public.
6. Data Retention
We will retain your personal data only for the time necessary to fulfill the purposes described in this policy, or for the period established by applicable Colombian legislation. Once the purpose has been fulfilled, the data will be securely deleted from our databases.
Contact data provided through our forms will be retained for a maximum period of two (2) years from your last interaction with us.
7. Your Rights
In accordance with Law 1581 of 2012, you have the right to:
- Know, update, and rectify your personal data.
- Request proof of the authorization granted for the processing of your data.
- Be informed about the use given to your personal data.
- File complaints with the Superintendence of Industry and Commerce (SIC) for violations of data protection law.
- Revoke authorization and request the deletion of your personal data.
- Access your personal data that has been subject to processing free of charge.
To exercise these rights, you may contact us at contacto@valerioadvisory.com.
8. Data Security
We implement reasonable technical, administrative, and human measures to protect your personal data against unauthorized access, loss, alteration, or destruction. These measures include data encryption in transit, access control to our systems, and training of our personnel in data protection matters.
However, no method of Internet transmission or electronic storage is completely secure. Therefore, while we strive to protect your data, we cannot guarantee its absolute security.
9. Children's Privacy
Our website is designed to provide financial education to families. We do not intentionally collect personal data from minors under 18 years of age without the verifiable consent of their parents or legal guardians. If we discover that we have collected data from a minor without appropriate consent, we will take steps to remove such information from our records.
10. Changes to This Policy
Valerio Advisory reserves the right to modify this Privacy Policy at any time. Modifications will take effect from their publication on our website. We recommend that you periodically review this page to stay informed about how we protect your personal data.
In the event of substantial changes, we will notify registered users through available contact channels.
11. Contact
If you have questions, requests, or complaints related to this Privacy Policy or the processing of your personal data, you may contact us at:
Valerio Advisory S.A.S. Carrera 7 No. 71-52, Tower B, Office 1204 Bogotá D.C., Colombia Email: contacto@valerioadvisory.com
Data Controller: Valerio Advisory S.A.S. Superintendence of Industry and Commerce: www.sic.gov.co